Why you should build your e-commerce website using WordPress

e-commerce wordpress

If you’re planning to launch an e-commerce website, you should consider building it with WordPress. While the WordPress was originally designed for blogs, it has since become a popular platform for e-commerce websites. Regardless of what type of products or services you intend to sell online, WordPress can help you succeed in several ways.

User-Friendly Interface

WordPress simplifies the otherwise confusing task of building an e-commerce website by offering a user-friendly interface. You don’t have to mess with HTML or PHP code. Instead, you can use WordPress’s visual editor to customize and develop your online store. Even if you’ve never used WordPress before, you should be able to navigate the admin dashboard and access the visual editor with ease.

Low Startup Cost

Launching any new website requires a monetary investment, and e-commerce websites are no exception. At a minimum, you’ll have to purchase a domain name and web hosting. Assuming you use WordPress, though, you won’t incur many other expenses. Since its release in 2003, WordPress has been free to download. Whether you’re using it to build a single e-commerce website or a network of a half-dozen online stores, you won’t have to pay to download or use WordPress.

Supports E-Commerce Plugins

WordPress supports several powerful e-commerce plugins that can streamline and enhance your online store. Available at wordpress.org/plugins/woocommerce, WooCommerce is the most popular e-commerce plugin for WordPress, with statistics showing nearly one-third of all e-commerce websites use it. WooCommerce is a complete e-commerce solution, offering a variety of built-in features like payment gateways, customizable shipping options, sales tax calculations, performance metrics tracking, product page creation, checkout page creation, and more.

In addition to WooCommerce, other e-commerce plugins for WordPress include WP eCommerce, WP Shopify, and Jigoshop eCommerce. With that said, WooCommerce has become the de-facto standard for WordPress-powered e-commerce websites, so you’ll probably achieve the greatest success using it rather than an alternative plugin.

Easy to Scale

You can easily scale your e-commerce website if you build it with WordPress. If you have a sound business plan that includes marketing and advertising, you can expect more sales in the months and years after launching your online store. The good news is WordPress allows you to scale your e-commerce website by adding more products and processing more transactions as needed. If your e-commerce website is struggling under a heavy load, you can simply delete unnecessary plugins and update your hosting server.

WooCommerce is particularly effective at scaling. According to the plugin’s developers, it’s capable of handling over 100,000 unique Stock Keeping Units (SKUs). You may never reach 100,000 SKUs, but as your e-commerce website grows, you can rest assured knowing that WooCommerce and WordPress will scale with it.

Security Features

With data theft on the rise, it’s important to consider security when choosing a CMS with which to build your e-commerce website. If your e-commerce website uses an outdated CMS that’s riddled with vulnerabilities, a hacker may infiltrate your database to steal sensitive data like your customers’ names and billing addresses. If a data breach such as this occurs, it could send your e-commerce website to any grave.

You can protect your e-commerce website from potentially catastrophic data breaches, as well as other cyber threats, by building it with WordPress. When used out of the box, WordPress offers only minimal protection against data breaches. But you can improve the security of WordPress by making a few basic changes to your e-commerce website.

Downloading the Google Authenticator plugin at wordpress.org/plugins/miniorange-2-factor-authentication, for instance, allows you to set up two-factor authentication. You can also change your username from something other than “admin.” Furthermore, the WP Limit Login Attempts plugin at wordpress.org/plugins/wp-limit-login-attempts can easily protect your e-commerce website from brute-force attacks. Once activated, it prevents users from spamming an endless combination of usernames and passwords in an attempt to access your website’s admin account.

Reaches Mobile Shoppers

If your e-commerce website only renders and functions properly when viewed on a desktop or laptop computer, you’ll struggle to convert shoppers into customers. Statistics show over half of all e-commerce transactions are initiated on a mobile device. Using WordPress, however, you can reach these shoppers with your e-commerce website, resulting in more sales.

Not all WordPress websites are compatible with mobile devices. Rather, only those with a responsive theme are mobile friendly. Thankfully, you can choose from one of hundreds of responsive themes, many of which are free, to ensure mobile shoppers can browse and use your e-commerce website. The default WordPress theme, Twenty Nineteen, and the default WooCommerce theme, Storefront, are both responsive. If you aren’t fond of either of these themes, choose a different responsive theme.

Blog Management

While other CMS’s support blogs, none offer the versatility of WordPress. WordPress allows you to easily add a blog to your e-commerce website. Shoppers will still see the same static homepage when visiting your e-commerce website, but they can see a feed-based list of your latest blog posts by visiting a separate blog page on your site.

To add a blog page to your e-commerce website, create and publish a new page. Next, click “Settings” from the dashboard and choose “Reading.” From here, you can select the newly published page under the drop-down menu titled “Posts page.” When you publish new blog posts, they’ll automatically appear as a feed on this page.

Frequent Updates

Unlike other CMS’s, WordPress is frequently updated by its development team. Some of these updates are minor, whereas others are larger and more significant. When the development team discovers a bug or vulnerability, they’ll typically patch it in an update. Additionally, WordPress updates often introduce new features, performance enhancements, or improvements to the interface.

There are dozens of platforms on which you can build an e-commerce website. If you’re serious about selling products or services online, though, you should stick with WordPress. The popular CMS offers all the tools needed to turn your vision of a profitable e-commerce website into a reality.

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