The rules of the game with search engine optimisation is changing at an unprecedented rate. Google which is the world’s most popular search engine and a major focus for SEO practices have in recent times updated their algorithm based on specific metrics that give preferences to those websites who implement the best practices. This means that if you want your website or business to have a higher ranking on search engine result pages, you need to work with Google by implementing their rules to appease the algorithm and get those results.
In other words, the days of generalizing your SEO techniques are fast becoming a thing of the past as it does not adhere to the rules of play and is devoid of any strong foundations whatsoever.
There are some excellent SEO practices you could implement into your digital marketing strategy especially if you want to gain visibility in local search and top rankings in your locale. Within Auckland SEO sphere these practices are mostly centered on creating a robust organic foundation, building prominence and optimising your Google business page.
Local SEO practices can give your business the boost it desperately needs because you are taking proper steps to tap into an audience that is in close proximity to your establishment.
Below are some of the basics you should know concerning local rankings on Google’s search engine result pages before we proceed to tips in making the best use of Google’s platform.
A study showed that over 40% of searches on Google are carried out with the use of localised terms while over 70% of users that carry out this localised searches visit a store or business in close reach to them based on their ranking on the result pages
When a user carries out a localised Google search, the results displayed on Google’s result pages will be based on three categories which include map packs, directories and then organic results, with each having its own significance which will be briefly discussed below;
Map packs also referred to as snack packs are the first list in Google’s local results page category, it is the first list that a user will see. In terms of numbers, snack packs have been reported to account for 33% of clicks on search result pages, and with Google recently downsizing the number of businesses listed on the map packs from 7 to 3, getting listed has become very competitive. The list of possible options provided to a user and featured on google’s map pack is not strictly based on which option is in close proximity to the user’s location but also based on that option which has implemented all the broad and relevant SEO components into their digital marketing strategy. By broad SEO components, I am referring to the generation of rich content, integration of quality backlinks etc.